Advertising For Change

Advertising For Change logo

OUR MISSION

To create the most diverse, equitable, and inclusive advertising and marketing agency community in the United States – one that reflects the Atlanta market, our country, and the consumers we’re trying to reach.

HOW WE DO IT

By engaging and educating potential talent in high school, college, and other adjacent industries so that advertising and marketing can be a potential career path for them.

By connecting and mentoring diverse talent by providing valuable networking opportunities and connections to leaders in our Atlanta agency community that can coach and guide them into meaningful careers.

By enabling access and opportunity for diverse talent who may be interested in the advertising and marketing industry by creating more ways into our field outside of traditional avenues.

By growing and cultivating an enduring community of diverse talent in Atlanta and beyond and facilitating connections with potential agencies looking to fill current and future roles.

To get involved or inquire about membership, please contact us today.

Latest News

Do or DEI: An AFC Live! Industry Roast. Thursday, June 24, 2021. 3 p.m. EDT


Do or DEI: An AFC Live! Industry Roast. Thursday, June 24, 2021. 3 p.m. EDT [Event]

Join us virtually on Thursday, June 24 for Do or DEI: An AFC Live! Industry Roast, where we’re tearing down the old ways to build new ones. Hosted by Jhadelys Reyes, our favorite Atlanta marketing professionals will join her to dish BTS agency and in-house DEI stories, spotlighting diversity and inclusion ad-fails that have hindered the industry and those that still need to be changed. 

Roast line-up: Jean Tanis, Director, Drama at Netflix. Sherri Daye-Scott, SVP of Marketing and Communications at Georgia Public Broadcasting. Samantha Ramirez-Herrera, Founder and CEO at Offtharecord Inc. Jelanii Reed, VP of Strategy & Planning at Authentique Agency. Jorge Hernande, Founder and CEO, Majority.

Find out more and register

Welcome the 2021 class of AFC interns

Interns make the world go round, at least, ours do. We are beyond excited to introduce you to our largest intern class ever, 14 fresh faces joining the Atlanta advertising scene. 

Meet the AFC interns that will be working at Fitzco, 22squared, Goods & Services, Moxie and Chemistry.

Meet the 2021 AFC interns

Mosaic Awards logo


Congratulations to Chemistry for winning the 2020 Mosaic Award [Video]

Since 2016, AFC has been committed to diversifying the agency community in Atlanta. We know that lasting change will only come from doing the work. This year, we are the presenting sponsor of the Mosaic Award, an award recognizes organizations and individuals making a lasting and tangible impact to diversity and inclusion in our industry. Join us in congratulating this year’s winner, Chemistry. Their dedication to making advertising more inclusive is evident through their work and organization-wide initiatives. Congratulations Chemistry! 

Our Programs

Advertising for Change approaches our outreach to diverse talent by targeting three specific areas: 

  • High school students
  • Recent college grads
  • Professionals already working who have transferable experiences and skills relevant for ad careers  

We plan our programs to be of value in providing knowledge and information, career opportunities, as well as networking and mentor connections.

Find out more about our programs