To create the most diverse, equitable, and inclusive advertising and marketing agency community in the United States – one that reflects the Atlanta market, our country, and the consumers we’re trying to reach.
HOW WE DO IT
By engaging and educating potential talent in high school, college, and other adjacent industries so that advertising and marketing can be a potential career path for them.
By connecting and mentoring diverse talent by providing valuable networking opportunities and connections to leaders in our Atlanta agency community that can coach and guide them into meaningful careers.
By enabling access and opportunity for diverse talent who may be interested in the advertising and marketing industry by creating more ways into our field outside of traditional avenues.
By growing and cultivating an enduring community of diverse talent in Atlanta and beyond and facilitating connections with potential agencies looking to fill current and future roles.
To get involved or inquire about membership, please contact us today.
Since 2016, AFC has been committed to diversifying the agency community in Atlanta. We know that lasting change will only come from doing the work. This year, we are the presenting sponsor of the Mosaic Award, an award recognizes organizations and individuals making a lasting and tangible impact to diversity and inclusion in our industry. Join us in congratulating this year’s winner, Chemistry. Their dedication to making advertising more inclusive is evident through their work and organization-wide initiatives. Congratulations Chemistry!
AFC Live Event – September 2020 [Video]
On September 3, 2020, Advertising for Change sponsored a virtual AFC Live event focusing on “Identity Theft: Avoiding Suppression of Cultural Expression.” Twanna Harris, VP of Brand Content and Strategic Initiatives, the Atlanta Beltline; Dipal Shah, Director, Integrated Marketing Communications (IMC) at Sprite; and Kim Williams, VP of Marketing at Intralot (Tech & Gaming) were the guest speakers at the event.
Atlanta is the home of great change in the name of equality, and we’re committed to seeing that through in the ad industry. In partnership with The Gathering Spot, we’re offering grants and ongoing mentorship to Black-owned marketing and ad agencies in our city.
Advertising for Change approaches our outreach to diverse talent by targeting three specific areas:
- High school students
- Recent college grads
- Professionals already working who have transferable experiences and skills relevant for ad careers
We plan our programs to be of value in providing knowledge and information, career opportunities, as well as networking and mentor connections.